When it comes to the latest trends in make up, Real Techniques by Sam + Nic are here to deliver. From their expert youtube tutorials, to their long lasting brushes, this partnership with Target will make sure your glam lives on.
For Real Techniques, we understood that even the best makeup maven is only as good as her tools. We brought excitement and youthful energy into digital ads and an accompanying e-mail blast, tailored specifically to women who love to explore and perfect the very latest looks. Identifying our consumer as trend-setters and go-getters, we crafted a modern, impactful digital campaign that leveraged on-trend Instagram assets and bold language. The result was colorful, powerful creative that moved our consumer to the shelf.
Art Director: Winnie Hefner
Senior Copywriter: Kathryn Greer
Creative Director: Wendy Miranda
Photographer: Matthew Shave
Developer: Colin Bayer