“Make Your Way, with Nature’s Way”

This goes out to those who’ve made the choice to own their unique wellness journey. To look inward, claiming their path as theirs, and theirs alone to define. To those who see health as a gift, to both their present and future.We see you. We understand you. We know the road ahead may be filled with twists and turns, but that’s why we’re here to support you.
To be your dedicated partner on this journey toward better. It’s why we do what we do. Why we go to the ends of the earth in search of the purest ingredients. Why we innovate endlessly and test rigorously, to go beyond what’s expected to deliver what’s essential and best for you.You’ve got standards, expectations, and Nature’s Way® is here to help you see those through as you Make Your Way to wellness.

As an evolution, not a revolution, to our Let’s Grow Together campaign - we wanted to keep the authenticity that campaign brought us. We showed you the farmers, not let us show you the people who depend on our brand to make their way to their own personal wellness. We wanted to show our consumers that no matter where they were or how different their wellness journey looked, we were there to guide them. We partnered back up with our favorite production company and flew out to San Fransisco to capture REAL families, creating one of the most authentic campaigns I’ve ever worked on and with Results like growing revenue by 400% for our Sambucus client, I’d say it was pretty successful.

Behind The Scenes

THE TEAM
(Hawkeye Agency)
CREATIVE DIRECTOR: GREG AKOURIS
ASSOCIATE CREATIVE DIRECTOR: NICOLE JAHNS
SENIOR ART DIRECTOR: WINNIE HEFNER
COPYWRITER: ODUN ISHOLA
PRODUCER: ANNIE VARBERG

(Picture North)
DIRECTOR: MARTIN RODAHL
EXECUTIVE PRODUCER: NEHA SCHULTZ
VIDEOGRAPHER: SIMEON PRATT
PHOTOGRAPHER: KYLE MONK