“Your path is illuminated by a road map of stars.”

Astrology is one of the biggest and intimate forms of self-expression. It gives you the tools to give yourself the ability to self-reflect. Call it… ~*spicy*~ psychology, and what pairs best with self reflection and expression? DUH! It’s Hair Color.

With the rising popularity of Astrology (I say “rising” half-heartedly. Not to be a pick-me bitch, but I’ve been into it since I was 8 years-old), Our team introduced the idea to our stake holders to respectfully venture into the esoteric since hair color and astrology have some overlap. We tested the waters with a social engagement action, pairing your Big 3 (Sun, Moon, and Rising) with our hair color/care products. This engagement wracked up a whopping reach of 101K with a 1.98% ER, which is 111% more than the average post on our feed.

With a successful engagement rate, we moved forward with monthly astrology content, which to date (only a few months, mind you) has, on average, a reach of 24K with a 1.6% ER.

THE TEAM
CREATIVE DIRECTOR: SHANNA POLESOVSKY
ASSOCIATE CREATIVE DIRECTOR: JESSICA COLÓN
SENIOR ART DIRECTOR: WINNIE HEFNER
PHOTOGRAPHER: SETH HARRINGTON
DESIGNERS: WINNIE HEFNER + SHANNA POLESOVSKY
COPYWRITERS: JESSICA COLÓN + KATIE GREER