Kinder Beauty’s Rebrand & Design System

Our goal as the creative partners at Kinder Beauty is to strategically elevate the integrity of our brand through creative assets, art direction, campaigns, and deliverables. We were tasked to cement Kinder Beauty as a clean, vegan, and cruelty-free beauty industry leader, while meeting the business objectives through weekly briefs. My team collaborated with marketing on a brand refresh to welcome Kinder Beauty into it’s next phase of life as an elevated brand.

After an extensive audit, we determined that we needed to evolve, own and iterate on the brand visual identity for multi-channel efforts that touch all areas of the customer experience including website, social, web, packaging, print, and iconography, ensure consistency across offline & online channels with customer experience in mind, create and develop new concepts & collateral to engage customers and keep the brand fresh and overall be the steward of Kinder Beauty’s brand guidelines to make sure our design system, visual identity and voice were representative of our brand positioning.

The “Before”

The Rebrand

Creative Assets

Web

Email

Social

Photography

the Team:
Senior Director of Marketing: Chelsea Keeney
Marketing Manager: Katelyn Manuel
Social Media Manager: Jessica Kohler
E-Com Manager: Kristin Hill
Freelance Art Director: Elise Schmieder
Freelance Copywriter: Marija Lazarvic
Photographer: Shelby Del Vecchio
Web Agency: Teplin