Every shade has a story…

Stories, especially the colorful ones, are such an integral part of the human experience and who best to collect these stories than Bartenders? Given the space for the colorful array of drinks and the welcoming comfort of a bar stool, we are crafting the stories of our mixologists through Wes Anderson inspired camera language, a colorful & visually interesting mix between static and motion, and the delicate balance of bold colors and moody atmosphere. 

With excess inventory collecting dust, the creative team developed an idea to not only push excess SKU’s but to engage our consumers by giving a platform to those within different industries and backgrounds to share their stories. With an ongoing rollout of different Color Stories, that curate different combinations of oVertone products to create new custom colors, which evolve seasonally and based on available inventory. As the Senior Art Director, my role was to partner with our Marketing and A+R team to execute a 2 day shoot with my entire creative team to capture assets for video, website, blog, social, and email content.

This resulted in a 27.5% increase in sales of our excess SKU’s during the period of our Color Stories promotion and was highly effective at driving engagement and efficiency on highly visual platforms.

The Custom-Color Kits

Behind The Scenes

THE TEAM
CREATIVE DIRECTOR: SHANNA POLESOVSKY
ASSOCIATE CREATIVE DIRECTOR: JESSICA COLÓN
SENIOR ART DIRECTOR: WINNIE HEFNER
ART DIRECTORS: ELISE SCHMIEDER
VIDEOGRAPHER & EDITOR: BAILEY EVERS
PHOTOGRAPHER: SETH HARRINGTON
DESIGNERS: WINNIE HEFNER + ELISE SCHMIEDER
COPYWRITER: JESSICA COLÓN

MODELS: ALEX JUMP, DAVEY ANDERSON, MICHELLE GLANCEY, LAUREN PAYLOR
HAIR: TAYLOR HOUSER
MAKEUP: ANNA CHRISTENSEN
NAILS: BASE COAT SALON
LOCATION: ROOM FOR MILLY