Life’s challenges never stop—and neither do you. You’re the queen of crushing it. Ready for anything, prepared to take on your world. That’s because you Fortify.

 Fortify probiotics contain billions more active cultures than leading brands, supporting your immune and digestive health, and making you feel like a warrior inside and out. So you can reinforce your natural shield and feel impenetrable. Fortify from Within.

Life is full of curveballs, and our consumer knows that well. She juggles daily challenges all while keeping her own health in mind. Fortify believes that giving it your all starts with gut health. Our challenge? To connect our brand with a consumers who is always on the move. Through captivating imagery and bold, anthemic language, our campaign Fortify From Within was born. Brought to life through broadcast, print, and social engagement, we make sure our consumer is shielded with guaranteed live probiotics inside and out. 

Art Director: Winnie Hefner + Daniel Vaneps
Senior Copywriter: Kathryn Greer
Assoc. Creative Director: Kathy Sullivan
Creative Directors: Wes Henry + Greg Akouris
Producer: Sally McGuin
Director: Matt Fife
Photographer: Noah Shultz