You don’t want to just live, you want to thrive. From morning meetings and evening dinners to weekday chores and weekend fun, you want to have the energy to fill your days with sparks of joy. To make the most of all you have to do and get the most out of all you love doing, so you can feel truly fulfilled. It’s why our multivitamins deliver more vitamins and minerals at 100% or more recommended daily value than leading brands. Plus, deliver a full-complex of B-vitamins to help convert food into energy. It’s how we help you feel ready and able to elevate the moments of your everyday.
With a brand as energetic and, well, alive, as Alive!® Multivitamins, our job was to bring forward the energy that Alive! has and helps elevate the everyday of our consumer, the Renew Seeker. Through energetic imagery and scenarios, we brought this essence of the brand through our concept, Alive!® & Thriving™. With channels such as Spotify, Pandora, Broadcast, and social videos, there was plenty of room for fun.
Senior Art Director: Winnie Hefner
Copywriter/ACD: Kathy Sullivan
Creative Director: Greg Akouris
Producers: Sally McGuin + Sadie Altvater
Director: Mark Kudzi
Photographer: Andrea Mandel